N°02: Brand Experience & Creative Direction

International Yoga Day with Jhana Loft

Milan · Sunset practice, live harp, vegan buffet

A harp and lanterns set in a lush Milan garden pavilion, mats and cushions ready in the foreground Image pending jhana-hero.jpg

For International Yoga Day, I conceived, coordinated, and art directed an intimate gathering for Jhana Loft: a guided sunset practice with live harp in a private Milan garden, closing with a vegan, gluten-free buffet.

A holistic approach to event design, warmly received by guests and the studio owner.

Role

Creative direction · Budget management · Guest journey design · On-site production

Format

Sunset practice · Live harp · Vegan, gluten-free buffet

The Invitation

Pink International Yoga Day invitation card for Jhana Loft, set over a garden photo of a yoga pose
Pink script over a garden photograph, inviting guests to sunset yoga and live harp. Designed by me for the day.

Guest Journey

Moment by moment

  1. Arrival

    Into the loft

    Guests are welcomed as the city outside begins to soften into evening light.

  2. Practice, golden hour

    Mats facing west

    The sun does the work of an opening cue; the practice moves with the fading light.

  3. Live harp

    Strings through stillness

    A live harpist threads through the final postures, holding the room in its quiet.

  4. Closing buffet

    Vegan, shared

    The table closes the evening the way it opened: unhurried, and together.

Guest journey copy is a first draft: refined together before launch.

Gallery

An empty garden pavilion set with yoga mats and cushions before guests arrive
01 The garden, set before anyone arrives.
A harpist in a white dress playing in the garden, golden evening light through the trees
02 The harpist takes her place as the light softens.
The harpist in white in the foreground as instructors guide seated practitioners in the garden
03 Practice begins, guided into the first postures.
Practitioners seated in stillness among the garden greenery
04 Stillness settles over the garden.
Close-up of the harpist's hand playing, the seated group meditating behind her
05 Live harp threads through the practice.
The full group seated with palms together in a closing gesture, harp visible in the background
06 The practice closes, palms together.
The harpist seen from behind among pink blossoms, Milan rooftops beyond the garden
07 A last note, among the roses.